How HTK started capturing customers at any hour and freed up the broker to close.
Context
HTK is a health insurance brokerage. The health insurance broker's cycle has a curious trait: most of the broker's time is spent qualifying leads, not closing them. Whether the client is an individual or a business, their age range, how many people are covered, which city, what budget, what usage profile: all of this has to be asked before any real plan presentation.
The challenge
Leads don't respect business hours. People research health insurance plans when the topic is on their mind, not always between 9am and 5pm on a weekday. And the brokerage that takes 12 hours to respond to a nighttime lead loses to the competitor who responds in 5 minutes the next day.
The solution couldn't just be "respond fast". It had to be respond with quality, because a human broker who receives a poorly qualified lead loses time on closing.
The solution
NexUnio built a Sales Agent for HTK that handles leads 24 hours a day, every day; qualifies the full profile (individual or business client, age range, number of people covered, city, budget range, special requirements); presents compatible plans based on the captured profile; clarifies common questions that always come up in the first conversation (waiting periods, provider network, reimbursement, plan changes, portability); and hands off to a human broker with the full qualification documented.
The key point: the agent never tries to close the sale. It qualifies and presents. Closing is human. This preserves the broker where they add the most value.
The results
- Leads handled in seconds, any time of day, without losing out to the competitor who responded first the next day.
- The broker receives a lead ready to close: full qualification documented, with no need to start from scratch.
What this unlocks
Scale freedom here means the brokerage grows without needing more brokers to qualify leads. Each human broker becomes available for more closings, because everything that comes before closing is the agent's job.
AI agent with a knowledge base on health insurance plans, WhatsApp integration, qualified handoff to the human broker, complete conversation record.