Health / InsurtechCover coming soon
Alter ON
NexUnio · cases
Scale FreedomHealth / InsurtechIn productionIn progress
Alter ON

How Alter ON put the entire health insurance sale inside an app and billed R$ 61.49 million through it.

78.8k+
leads via app
71.9k+
orders processed
R$ 61.49M
billed via app

Context

Alter ON is a health insurance sales operation. Traditionally, selling health insurance is a process that mixes: prospecting (human), presentation (human, with printed material), form-filling (paper or tablet), administrative review (internal, slow), signing (in person or via physical document). Each step adds days to the sales cycle, and every day adds a chance for the customer to give up.

The challenge

Digitizing health insurance sales has real complications: ANS regulation (Brazil's national health insurance regulator), documentation requirements, health declaration validation, legally valid signatures. There's no room for sloppiness: any failure produces an invalid contract and a regulatory headache.

The solution

NexUnio built Alter ON's app, native (iOS + Android), with the entire cycle inside: prospecting via shareable link; presentation of plans matched to the customer's profile; form-filling with health declaration, personal data, and beneficiaries, with step-by-step validation; administrative review in a traceable, multi-step internal flow; electronic signature with full legal validity; post-sale support and portfolio follow-up through the same app.

The integration with Alter ON's administrative systems means everything that enters through the app already lands in the right places: no rework, no double data entry, no intermediate spreadsheet.

The results

  • More than 78,800 leads generated by the app.
  • More than 71,900 orders processed: a lead-to-order conversion rate well above the industry average.
  • More than R$ 61.49 million billed through the app.

What this unlocks

Scale freedom here means a sales operation that scales digitally, without multiplying in-person brokers, without multiplying acquisition cost. The sales cycle collapsed: what used to be a days-long process became a matter of minutes. And operating margin grows because the unit cost of each sale drops.

Stack (high-level)

Native iOS + Android app, multi-step administrative review flow, electronic signature with legal validity, integration with Alter ON's administrative systems.

Frequently asked questions

How long does it take to get a project like this into production?

It depends on scope, but we work with method and incremental delivery: we start with a slice that generates fast results and expand from there. In many cases, the first useful version ships in weeks, not months. You follow every step with a senior team from the first contact.

Is the solution custom-built or an adapted template?

Custom-built. NexUnio doesn't sell templates or generic solutions: every project is built for the client's real operation. Their vocabulary, their business rules, their systems. That's how we delivered the results you're reading about in this case.

Who handles the project day to day?

A senior team, from the first contact through operation. You don't talk to a salesperson and then get handed off to a junior team. 16 years in the market and more than 150 companies served back this delivery.

Do you integrate with the systems we already use?

Yes. Integration with ERPs, CRMs, scheduling systems, databases, and WhatsApp is central to what we do. The idea behind the Three Freedoms (schedule, scale, and memory) only works when the technology talks to your current operation, without manual rework.

How do I start a conversation with NexUnio?

Book a 30-minute call through the scheduling page. We'll understand your scenario, identify which freedom unlocks the most value first, and show how companies like yours solved the same problem.

Want a result like Alter ON's?

Custom-built technology, no templates, with a senior team from the first contact. Book 30 minutes and we'll show you the path for your operation.

Book 30 min