How Alter ON put the entire health insurance sale inside an app and billed R$ 61.49 million through it.
Context
Alter ON is a health insurance sales operation. Traditionally, selling health insurance is a process that mixes: prospecting (human), presentation (human, with printed material), form-filling (paper or tablet), administrative review (internal, slow), signing (in person or via physical document). Each step adds days to the sales cycle, and every day adds a chance for the customer to give up.
The challenge
Digitizing health insurance sales has real complications: ANS regulation (Brazil's national health insurance regulator), documentation requirements, health declaration validation, legally valid signatures. There's no room for sloppiness: any failure produces an invalid contract and a regulatory headache.
The solution
NexUnio built Alter ON's app, native (iOS + Android), with the entire cycle inside: prospecting via shareable link; presentation of plans matched to the customer's profile; form-filling with health declaration, personal data, and beneficiaries, with step-by-step validation; administrative review in a traceable, multi-step internal flow; electronic signature with full legal validity; post-sale support and portfolio follow-up through the same app.
The integration with Alter ON's administrative systems means everything that enters through the app already lands in the right places: no rework, no double data entry, no intermediate spreadsheet.
The results
- More than 78,800 leads generated by the app.
- More than 71,900 orders processed: a lead-to-order conversion rate well above the industry average.
- More than R$ 61.49 million billed through the app.
What this unlocks
Scale freedom here means a sales operation that scales digitally, without multiplying in-person brokers, without multiplying acquisition cost. The sales cycle collapsed: what used to be a days-long process became a matter of minutes. And operating margin grows because the unit cost of each sale drops.
Native iOS + Android app, multi-step administrative review flow, electronic signature with legal validity, integration with Alter ON's administrative systems.