How BotoCenter standardized 40 aesthetics units and raised conversion by 28%.

Context

BotoCenter is a network of more than 40 aesthetics units. Like every network in the aesthetics industry, it lives off the combination of heavy marketing to capture leads and agile service to convert them. Any friction between the two points is lost revenue.

The challenge

Paid campaign leads came in at night and only got a response the next day. Each unit responded differently, conversion varied a lot, and the BotoCenter brand reached the customer with uneven quality depending on which unit they contacted.

The solution

NexUnio built an AI agent dedicated to BotoCenter, using the same multi-unit logic as Vox2You, but adapted to the reality of aesthetics: it handles leads 24 hours a day; identifies intent (evaluation, known procedure, general question, recall); presents the schedule of the unit closest to the customer; and hands off to a human in sensitive cases (clinical questions, delicate situations, VIP service).

The results

• 20,000 service interactions per month automated, across all 40 units.
• Booking conversion rose 28%: a direct effect of response time dropping from hours to seconds.
• One standard across all 40 units: the BotoCenter brand delivers the same experience no matter which unit the customer reaches.

What this unlocks

Scale freedom here is specific to aesthetics: each new unit joins the same service standard without new investment in training. The network can grow because the service operation is already solved.